It’s that time of the year, where it’s freezing cold in NYC, you can’t feel your face and you’re anticipating the return of Social Media Week. It’s not just a NY conference, it’s a global conference. In a few short weeks, Copenhagen, Hamburg, Lagos, Miami, Milan, Washington D.C., Paris, Singapore as well as NYC will be celebrating from February 18-February 22.
I’ve been attending SMW since its inception five years ago. This is a great opportunity to learn about the social media space as well as mingle and network. Social Media is a big part of our every day lives. It’s impact in a few short years is astonishing. Emerging technologies have changed how we communicate and how we engage with the world around us. SMW allows us to share information about developments in the social media world.
The social media stats are pretty staggering. Did you know? If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population! Oh! And remember the East Coast Earthquake? Well, New Yorkers received tweets 30 seconds before they felt it. (I can personally testify to that!) Lastly, being that the Superbowl is around the corner, here’s on for ya–the Ford Explorer launch on Facebook generated more traffic than a Super Bowl Ad in 2012.
Like a good marketer, I’ve already registered for a few events. One event in particular that I’ll be attending is Sustainable. Stylish. Social. – The Social Media Blueprint for the Eco-Fashion Entrepreneur hosted by OBV Media and moderated by Sherrell Dorsey. It’s on Tuesday February 19th from 6-8pm at Greenspaces. In two years the sales of organic and natural products will reach $14 BILLION! Why would you not want to attend this event and learn how to
- Develop strategic partnerships with eco-influencers for lasting brand growth
- Creating content that sticks and motivates consumers to not only support your business, but the eco-movement as a whole
- Serving as an informative resource in the sustainable style industry and not just a product pusher
- Creating a following that allows you to listen in on the conversation, gather feedback and understand the needs of your community
With all of this “inside scoop” from some of the best in the Eco Beauty industry, I’ll be in the front row. I hope to see you there! Now I’m off to Facebook.