Image by marcopako via Flickr
Today, the entire tech world shook with the news that Steve Jobs, Apple’s beloved CEO is resigning. This news comes one day after the North East Earthquake. Talk about no pun intended.
With that being said, what does this mean for the world? A world without one of the best, if not the best, CEO’s of all time. Steve Jobs is a total game changer. I mean, he only did change the world 5x!! Go ahead, click on it. Behold a really good article about the creativity of Mr. Jobs.
Not only did this man basically invent the computer, which in turn is aiding my addiction to social media, but in my defense, it’s for marketing purposes only! He changed the way we experience technology. I can’t even fathom my life without my laptop, my iPod, my iPad, and my iPhone. I think I might lose my mind. He has single handily changed the way we go about our daily lives. It’s hard enough trying to change someone’s mind, much less how the entire world views a service/product.With that being said, he definitely deserves a monument. When I’m done with this post, I’m going to start a trending topic on Twitter, #monumentforstevejobs.
Apple is a haven for marketing done correctly. For they have achieved the hardest of all marketing buzz tactics, Word of Mouth Marketing. Word of mouth marketing is the most credible of all marketing forms and it serves as a positive reinforcement to the original marketing message. Apple’s sleek and user-friendly image has captivated the hearts and wallets of people around the world, myself included. Apple consumers are die-hard. They are the ones that sleep out the night before to get the new iPad, you know the same ones that are in line every summer, minus this one to get the newest iPhone. They are the ones that will spend their last paycheck on their favorite technology, as long as it comes with that sleek apple logo. Which, brings me to my next point–Brand Loyalty.
Brand Loyalty--Apple has an outstanding amount of loyal consumers. Most companies would kill for a fraction of the brand loyalty that Apple has garnered. They have successfully tailored their products to their consumers, which is basically the entire world. Their sleek design and user-friendly feature has attracted millions of users. How is this possible? It’s simple, be the best there is.
Innovation is the key. They are constantly evolving. Growing with the trends, but here is the formula that makes Apple so successful, they predict trends. They can see what the needs and wants of the marketplace are and they get their tunnel vision on and invent amazing products. We then we ask ourselves, “what did I go before this?” or “why didn’t I think of that?” Simple answer, did you see that trend coming?
It’s kind of like he’s a person from the future, helping us earthlings that are stuck in the present. If there is one thing that I learned from Steve Jobs is to never give up. Do what you love, do what you’re passionate about. For all those that like the words “unrealistic” and “impossible”, just how unrealistic and impossible is it that a young man from California, who starts a company in his parents garage, will one day change the world, not once, but 5 times! I’m just glad he didn’t utter those words to himself. Because after all, us unrealistic dreamers know that the only limitations you have are the ones you put on yourself.